Quick poll: What’s more fun for you: thinking about a new idea that you know is gonna be a hit, or finishing a project that you’ve been working on for a couple months?
If you’re like me, you like the new idea – coming up with a domain name, picking a logo, fantasizing about how much it’s going to rock. But isn’t that weird? If we’ve been working on a project for months, shouldn’t we be more excited that it’s complete and take pride in what we’ve accomplished? Why do we get our jollies from thinking of new ideas instead?
It’s because we as entrepreneurs and developers have a fatal flaw: we like to create, but we hate to maintain.
I know I’m extremely guilty of this, and I wouldn’t be surprised if you are too. I have a bunch of side projects that are 90% complete. When I start developing them I’m super amped and on a roll, but as I get nearer to the end I lose motivation. And then the worst thing happens – I get a new idea and I abandon my current project.
The end result of that behavior is that I have a bunch of unfinished projects. Not only is there no way to make money from an unfinished product, but it’s damaging to my self-esteem and motivation.
I’m not saying that you have to finish every project, you start
If there’s a reason to abort a project because you uncover something that you know will make it a failure, there’s no reason to waste time and resources. But I do want you to take a look at yourself and see if you notice a pattern of not finishing projects. And if you do, make it a goal to completely finish your next one.
Or better yet – take a project that’s 90% done, and complete it! Keep in mind that completing a project does not just mean creating the product, but also includes marketing it. Spend 2-3 months after you finish creating the product to push it into the public. This may not be a simple solution to guaranteeing project success, but projects that remain ‘almost complete’ forever have a 0 % success rate.