2017 Update – AmpedSense Acquired, and Announcing MachMetrics!

Shane Labs January 31, 2017 8

Hi everyone! It’s been more than a few weeks (7 months, to be exact) since my last update. Thanks for continuing to follow along and accept that life is crazy!

Seriously, some crazy/exciting stuff going on right now. First, AmpedSense has been acquired! More on that below. Also my daughter is beautiful and my wife is pregnant with another! Finally, I’m announcing a new project of mine – based on site speed analytics. Read on!

What?! AmpedSense has been acquired??

Yup! I know this is big news. My primary side project, AmpedSense has been acquired. I’ve been waiting for the new owner to make it public, and they finally have this morning (see Press Release).

I’d love to spill all the details, but part of the purchase agreement requires me to keep everything private. What I can tell you, is that I’m excited about this because a company with 30+ employees will definitely be able to care for AmpedSense way more than little me could by myself.

Before I moved away from San Diego, my mentor reminded me that one of my biggest competitors was just a few miles from me. With nothing to lose, I contacted Ezoic just to say hi, and to see what would result from an email. I ended up having lunch with Dwayne (the CEO), and while nothing immediately resulted from it, we both made an impression on each other. I thought nothing would come from the meeting, until a few months ago when we reconnected and worked out a deal to acquire AmpedSense.

Here’s the timid email I sent out, to a generic contact@ email address, back in May 2015:

So let this be a lesson that competition is a good thing, and that you have nothing to lose by sending an email to someone to reach out and say hi (in fact, please email me and say Hi if you haven’t already).

What’s going on now?

I’m still spending most of my time consulting for a company I’ve known since high school. It’s giving me the freedom to either spend more time with family, or work on side projects, yet provides the stability I need to support our household.

I have decided that I’m not longer going to publish my revenue numbers. Sorry 🙁 Not only was it a time-suck for me, but I have heard horror stories about people becoming targets for frivolous lawsuits based on known revenue, and the risk simply doesn’t outweigh the benefit. Feel free to reach out to me personally if you ever have any concerns over the validity of what I post, but lots of stats and numbers simply won’t be published publicly anymore.

I will still update this blog on a periodic basis, providing real-world experiences and insights aimed to help others. And I’m about to do a new round of sidestrapper profiles. Let me know if you’d like to share your side project. Again, please reach out if you have a topic you’d love to hear about.

My family is great. Parenting has proven harder than anything I’ve ever done (including creating a successful startup from scratch), and we have another bun in the oven. Despite the difficulties, it’s also more rewarding than anything, and hearing my daughter tell me that she loves me is worth every sleepless night, every caught sickness, every diaper change, forever.

What’s next? Announcing MachMetrics!

So do I declare success now that I’ve sold a side project? Partially, yes. I do want to celebrate somehow (anyone in the so-cal area want to grab a beer??). Yet you know that sidestrappers never retire, and I have a zillion ideas still in my head.

An area that I’ve always been passionate about has been website speed (as evidenced by my speed reports on HostBenchmarker). It’s also been an area that’s clearly lacking in tools. Yes Google Page Speed Insights gives you a grade (which does NOT correlate to site speed), and Pingdom and WebPageTest give you single test results, but there’s nothing [reliable] on the market that gives you these types of analysis over time. So you can see how your optimization tweaks really affect your page speed – from different regions, on different devices, over time.

If this at all interests you, check it out and sign up for an account. I’d love to hear your feedback, as it’s still developing into what I hope to be the primary speed testing tool around. Here’s an example of what you can expect:

If your website gets decent traffic, and you’re aware that the speed of your website directly impacts your sales, try it out and let me know what you think.

Thank you!

If you’ve made it this far, thanks again for following along. You give me the drive to keep going. If it’s been a while since we last chatted, please respond back and let me know how things are going.

Thanks, and continued success on your side projects!


  1. Owen M February 1, 2017 at 1:30 am - Reply

    Long time, congratulations on the acquisition

  2. Spencer D February 1, 2017 at 8:39 am - Reply

    Hey Shane,

    Congrats on your company bring acquired. I’m sad to hear about you not publishing numbers on revenue. Your being up front about it was one of the things that made me subscribe. Success ruins everything, right? 🙂

    Besides reaching out to your competitor was there anything else you think helped make your company desirable?

    Do you register each of your companies when you form them or wait until they become more than slightly profitable?

    • Shane Labs February 1, 2017 at 11:36 am - Reply

      Hey Spencer – Great questions (and thank you!)

      Yes, one other thing that I think made my very desirable to my competitor was that I ranked well in search engines for some great keywords. In buying AmpedSense, the new owner got control of the entire website, so they now have control over those well-ranking pages. SEO pays!

      I am not a lawyer, but I do not register each of my side projects as companies. I am a sole proprietor, and I do pay for a business license with my county, but I have never needed to legally register any of my project names.

      Hope that helps!

  3. Chris Hughes February 4, 2017 at 6:12 pm - Reply

    So happy to hear this Shane! Congrats again man, so stoked about this!

    AmpedSense helped me out a bunch and now that it’s a part of Ezoic it will continue to!

    Checking out machmetrics now to see if I can implement it into more of my stuff.


    • Shane Labs February 9, 2017 at 9:35 am - Reply

      Thanks Chris! It’s been awesome seeing your success as well and feel lucky to have been a part of it!

  4. Spiz May 27, 2017 at 1:58 am - Reply

    Congrats on the acquisition, sucks to hear about the numbers though – one of the main reasons i came to this blog.

    • Shane Labs January 2, 2018 at 2:27 pm - Reply

      Yeah, I hear ya – it was one of the main reasons I originally created it too :-/

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