August 2014 Profit Report: $331

Shane Labs September 9, 2014 6

(Every month I reveal stats about my side projects, which includes how much I’ve earned. The info below is slightly censored. For the full financial figures, sign up in the sidebar to the right.)

What a crazy month! It has been both exciting and exhausting at the same time, mainly due to my side projects. In the last 30 days I have had my inbox overflow, my servers at full capacity, and even got contacted by someone I consider a ‘celebrity’ – all while being called some pretty bad names at the same time. It was AWESOME.

It all started when I posted about my new site While promoting the post, I was discovered by someone that works at GoDaddy. I’ve detailed what he had to say here, but long story short: they liked what I was doing so much they offered to help. I thought this was pretty cool, so I took them up on their offer and wrote another post about my experience with them. And that post started a whirlwind of activity.

At first it was ill-received, many people accusing GoDaddy of paying me to post fake information and calling me a sellout. Luckily people eventually saw the truth and I could stop defending myself. But regardless, it got a lot of comments. Read the main thread on reddit.

I learned a few things from this:

  • 1) GoDaddy has a terrible image and redditors will hate you if you praise them.
  • 2) Any press is good press. Despite the hate, I got record number of visits to the site. Word was spreading.
  • 3) You really need to have thick skin on the internet. The haters yell louder than the lovers, and I’ll never be able to please everyone.

In addition to having lots of traffic from there, my tweets were circulated all over the place (including being retweeted to all 196k GoDaddy followers). This is the most twitter activity I’ve ever seen:

Twitter activity

Tweets galore!

But I think the coolest thing was to get an email from Paul Irish, a lead Google Chrome developer. I’ve seen him talk at conferences before, and he’s very well respected in the browser performance community. He personally reached out to let me know he liked what I was doing and had a suggestion. In nerd world, this was like meeting a movie star to me 🙂

Between the surge of traffic last month and the recent activity this month, it was clear I was outgrowing my little shared hosting plan. My host never crashed during this increased load, just performed a little slower. And I don’t blame them – I’d be crazy to expect a $5/month plan to handle 20k visitors a day. I was overdue for an upgrade. Luckily my host has a plan up that gives me additional resources and the transition to a $20/month plan was a breeze.

Anyway, let’s get to this month’s entire profit report. Here are the summary numbers:

August 2014 Profit Report

Monthly stats from my side projects – sign up to the right to get the uncensored numbers

Compared to last month, traffic is little lower (-10k), as is profit (-$218). Next month should be much higher if I reach my goal!

Reminder – I previously mentioned that we have a baby on the way (first one, a girl!). She’s due in just a few more weeks, so if I’m a little absent or slow next month, bear with me! I’m really excited about our new addition but am also excited about my progress here so will do my best to keep this humming along, despite my expected lack of sleep 🙂

Did you miss any articles?

If you haven’t been to my blog in a while, here’s what I posted this month:

Any questions, suggestions, or feedback about this breakdown? Would love to hear from you with a comment below!


  1. Christian Harms September 11, 2014 at 2:20 pm - Reply

    Paul Irish is very active to contact interessting people. Keep on going this success.

    • Shane Labs September 11, 2014 at 4:22 pm - Reply

      Rad! I totally geeked out 🙂

  2. Calin September 11, 2014 at 11:17 pm - Reply

    Congrats, Shane! Getting that much attention certainly proves that you’re on the right track with Host Benchmarker. Keep up the good work!

  3. Freddy September 16, 2014 at 4:50 am - Reply

    I’ve heard so many times about people having bad experiences with GoDaddy and I never had. I still have like 70% of my domains with them and without any problems.

  4. ThingsUnder15 September 23, 2014 at 12:10 pm - Reply

    I actually heard about HostBenchmarker from Reddit and didn’t even realize it was one of your projects until I got your newsletter this month. Getting out there!

    • Shane Labs September 23, 2014 at 1:37 pm - Reply

      Haha cool! Thanks!

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