July 2014 Profit Report: $549

Shane Labs August 9, 2014 6

(Every month I reveal stats about my side projects, which includes how much I’ve earned. The info below is slightly censored. For the full financial figures, sign up in the sidebar to the right.)

Watch out, I’m breaking records! Well maybe not world records, but this is the first month that all of my sites (except the one in development) have earned a positive profit. Yay me! And it’s particularly impressive because I hardly spent any time working on those sites – do I truly have some passive income?

I also broke a record in traffic to one of my sites. A niche site that I have, KegelsForMenTips.com made it to the front page of Reddit. I quickly noticed the surge in traffic, figured out where it was coming from, and jumped on to Reddit to answer anyone’s questions. Check out the massive spike:

Kegels Reddited

Surge of traffic due to redditors

So you might think that I would have had a huge increase in income from that site, right? Well I did, but it wasn’t that much. That site normally earns about $2/day, and on that special day it earned $16. A 60x increase in traffic, but only a 8x increase in revenue. Lesson learned: not all traffic performs the same.

Speaking of AdSense revenue, I did see an increase on one of my other niche sites. Prior month: $67. This last month: $142. What did I do? Well, I simply used my own plugin to find a better ad configuration that people clicked on more often. I know my plugin isn’t getting as much exposure as I’d like (to date only 3 sales), but if I can utilize it myself to increase my own earnings then I’m still happy 🙂

Anyway, let’s get to this month’s entire profit report. Here are the summary numbers:

July 2014 Profit Report

Monthly stats from my side projects – sign up to the right to get the uncensored numbers

(You should be aware I’m excluding the expense of web hosting in that chart. At $5 per month, I feel like my web host cost is negligible and hard to split between that many sites.)

Compared to last month, traffic is much higher (+30k), as is profit (+$700). Let’s hope the trends continue!

Next week I’ll be talking about the new side project I’ve been working on. I’m excited to share it with you – stay tuned!

Did you miss any articles?

If you haven’t been to my blog in a while, here’s what I posted this month:

Any questions, suggestions, or feedback about this breakdown? Would love to hear from you with a comment below!


  1. Delirious August 9, 2014 at 4:41 pm - Reply

    I’ve found this kind of temporary traffic burst from high-profile sites is often very transient traffic, people clicking on a link out of curiosity because they saw it somewhere, with a very high bounce rate. It’s the kind of traffic from people who open 30 tabs and then briefly visit each one. Doesn’t matter (at least for my sites) whether it’s Reddit, Slashdot, HN, an NYT Blog, etc.—almost never has the same CPM as “regular” traffic, regardless of the burst source. Visitors who come via organic search or bookmarks are much more likely to spend more than 1 second on the page and read/interact with something.

    • Shane Labs August 9, 2014 at 7:43 pm - Reply

      Yes, I can see that. Although the bounce rate from reddit was 49%, compared to a normal bounce rate of 55%. Weird.

  2. Aaron Wor August 9, 2014 at 7:40 pm - Reply

    In regards to the 60x traffic, but only 8x revenue, I would bet that a lot of Reddit users use AdBlock compared to the average web user

    • Shane Labs August 9, 2014 at 7:44 pm - Reply

      I know lots of redditors that have adblock installed. Great point!

  3. Calin August 10, 2014 at 1:08 am - Reply

    Congrats on that spike! Being on the first page on Reddit is a thing to be proud of, even though the increase in revenue wasn’t that big from those visitors, but it still proves that you have a high quality site there with a ton of potential! Keep up the good work!

    • Shane Labs August 10, 2014 at 10:50 am - Reply

      Thanks Calin!

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